The organic market: Hawita enjoys success at leading trade fair IPM

The organic trend has reached the world of horticulture. Anyone who wants to grow herbs and vegetables for the rapidly growing market for organic products needs the right organic soil. The Hawita Group introduced six organic substrates to industry professionals at the IPM international plant fair in Essen.

With 1500 exhibitors and 60 000 visitors, the IPM is the world's largest trade fair for horticulture. "This year the response was great", said Simon Tabeling, managing partner of the Hawita Group. The demand for conventional substrates and the new colourful plant pots also exceeded all expectations. There was no evidence of any impending recession at the exhibition stand. According to the trade fair organisers, 36% of the visitors came from abroad. "This international focus is what makes the IPM so interesting for the Hawita Group", said Tabeling.

At the trade fair, the management took the opportunity to bid farewell to the long-standing managing partner of Technoplant, Franz kleine Holthaus, as he goes into retirement.

HAWITA Gruppe at Taspo Awards in Berlin

Hawita Gruppe from Vechta attended the Taspo Awards in Berlin the 6^th times. Taspo is the most widely read newspaper in the European horticultural and holds an annual gala to honor excellent activities in the industry. On 21st October 2011, more than 500 guests have celebrated the finalists and winners of the Taspo Awards 2011 at the gala and awards ceremony at the Grand Hyatt in Berlin. Also this year Hawita Gruppe from Vechta did not lack. Hawita Gruppe awarded the annual Hawita Award for “Best Marketing Activity”. The company “Blumenmarketing Austria” from Vienna has gained with the idea to bring gardening closer to students with the motto “school in the nursery”. The ceremony was hosted by the famous presenter Nazan Eckes. “For us it is one of the highlights of each year, where the industry can present itself in a great ambience. We are pleased to honor such a great idea with the Hawita Award“ says Simon Tabeling, Managing Director of Hawita Group.

Technoplant discharges Managing Director

Hawita Gruppe stands for a continuing and good corporate culture that we live for years with our customers and employees. Staff fluctuation is almost a strange word for us.

Mr. Franz kleine Holthaus (photo left) is active in our enterprise as Managing Director of Technoplant for more than 20 years. Together with Mr. Hans Tabeling he has worked at the steady development of Technoplant and has set milestones. With his always good humor and a little musical pepper he filled customers and employees with enthusiasm and was responsible for the positive development until today.

Now with 65 years, Mr. Holthaus starts his well-earned retirement and will continue as a consultant to the side of the company.

In future, Mr. Stefan Arlinghaus, Export Manager and Attorney of Hawita, will make the distribution of the Technoplant product range. Mr. Arlinghaus will be supported by Mr. Helmut Hilgefort, our sales representative for many years.

We are confident that with this new structure of the section plastic the successful course of this company will continue.

Taspo Award nominees announced

The jury of Taspo Awards 2011 has met and selected from 143 submissions all their favorites. All finalists have overcome the first hurdle with her nomination on the way to winning a TASPO Awards. For those of Hawita ranked \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"Best Marketing Activity\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\" were selected the following finalists:

Blumenmarketing Austria, Wien
„Schule in der Gärtnerei“

Gartencenter Pötschke, Schwerte
„Zwiebelmännchen Harry lernt sprechen“

Müller Lebensraum Garten, Mauer
„100 Jahre Baumschule Müller – wie vermarktet man einen 100jährigen Geburtstag?“

Nonnenmann Garten- und Landschaftsbau, Mühlacker
„Mit Kundenbegeisterung und Ambiente für Naturpools werben“

Orchideen von Miquel, Billerbeck
Schaffung einer Produktmarke

Sagaflor Fachgruppe „Da blüh ich auf!“, Baunatal
Marketingkonzept „Da blüh ich auf!“

Easypot

» The easy way to grow «

Under the label »Easypot« we sell ready-to-use fleece pots as a propagation system for ornamental, herbaceous and woody plants. From our Künzelsau location, we deliver over 200 million Easypots to nurseries throughout Europe every year.

Easypot is characterized by fast rooting and easy further processing, even in mechanical potting. With our high-quality substrate mix especially developed for this purpose, cultivation time is shortened, which together with the reduction in working hours makes Easypot one of the most efficient and effective horticultural propagation systems.

Fleece pots are available in 16 different trays and various sizes ranging from 2 to 6 cm. Within Germany, the used trays can be recycled in an ecologically-friendly way as part of a reutilization system.